Raymond Loewy: Industrial Design Re-issued with a new introduction by Laurence Loewy, Raymond Loewy's daughter. If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). Among the literally thousands of his well-known forms, shapes and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlines trains and ocean liners, the Shell and Exxon logos, NASA's Skylab, and the interior of the Concorde. The only designer ever awarded a Time magazine cover story, Loewy designed for everyone -- from the housewife for whom he created the bestselling look of the 1935 Coldspot refrigerator to President Kennedy for whom he redesigned Air Force One. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. Click here to order from Overlook Press
		Never Leave Well Enough Alone By Raymond Loewy Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods everything from toasters and refrigerators to automobiles and ocean liners radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the rounded Coca-Cola bottle), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped. Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life. Click here to order from The John Hopkins University Press
		Raymond Loewy: Designs for a Consumer Culture by Glenn Porter To Order: Contact the Hagley Museum Store at Carolek@udel.edu Phone: (302) 658-5147 or visit the web site at http://www.hagley.lib.de.us/exhibits.html

		Looking Back to the Future: Raymond Loewy Video 1985 PBS Documentary, 60 min. To Order: Contact Dorian Walker at Peridot Pictures Email: DorianWalker@BellSouth.net Phone: (207) 793-9055
		Original Loewy Signed Lithographs To order: Contact David Repp at Email: David@rediscoveredpaper.com Phone: (415) 864-1089 Or visit the web site at www.rediscoveredpaper.com